Is Microsoft relevant? by Adam Lashinsky @FortuneMagazine September 23, 2009, 10:24 AM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Ellison asks if Microsoft matters. Photo: Oracle Oracle’s Ellison gives the tech world a topic. Discuss among yourselves. Does Microsoft matter? That’s the question the noted Microsoft MSFT hater and Oracle ORCL CEO Larry Ellison found himself answering at a Silicon Valley event Monday night. The short answer, as Jon Fortt reported here, was yes. The longer version of his answer on the one hand shows Ellison as the old zen master that he is, making a backhanded and self-serving swipe sound like an innocuous observation. At the same time Ellison raises a fascinating point that’s worth exploring further. First consider his comments in their entirety when asked about the relevance thing by former Sun JAVA president and Motorola MOT CEO Ed Zander. They make a lot of money. I think they’re clearly relevant. I divide the computer industry into two groups. And I know for a long time I was constantly picking a fight with Microsoft. Now Oracle’s constantly picking a fight with IBM IBM ” and others. (Presumably these are listed in order of market share because the order changes. Note that Microsoft is the No. 2 foe in Oracle’s most important market.) “Our middleware competitors include IBM, Microsoft, SAP SAP ,” and so on. “Our applications compete against offerings from . . . SAP AG, IBM (through Maximo, MRO Software, Ascential Software, Cognos), Microsoft (through Dynamics GP, Dynamics NAV, Dynamics AX, Dynamics CRM, Dynamics Snap, Dynamics SL),” and others. This shpiel continues as Oracle lists the enemy in content management and collaboration products (where Microsoft is listed first), development tools, operating systems (an understatement regarding Microsoft), and virtualization products. Microsoft appears in each grouping. Enterprise software still rules Suffice it to say that Oracle competes against Microsoft and it’s awfully clever of Ellison to highlight Microsoft’s grudges against two consumer-oriented companies with whom Oracle doesn’t currently compete. (In fact, neither Apple nor Google appear anywhere in Oracle’s filing.) This still leaves the larger questions of Microsoft’s relevance and to what extent it is culturally a consumer company. If you want to pick on Microsoft, Zune (its floundering iPod wannabe), its online business, and Xbox are good places to start. Only the latter has had a modicum of success, and even then not a profitable success. But has Microsoft forsaken the “enterprise” for the home? Microsoft’s two divisions that focus almost entirely on business customers — one called the”Microsoft Business Divison,” also known as the Office franchise, and the other called “server and tools” — accounted for 57% of the company’s revenues last year and 85% of its operating profits. Yes, Microsoft most certainly is a business-focused company. Still, Ellison has a point. His old (and current) foe spends oodles on its flailing consumer businesses, and CEO Steve Ballmer certainly seems to devote a tremendous amount of energy to them. He’s famous for saying Microsoft never quits and that these newer businesses will crush the ball eventually. They’d better. In a recent article I referred to Microsoft as a monopolist. I consulted a handful of experts on the term who assured me that hobbled or not a company operating under agreements with antitrust regulators can still be called a monopolist. Those monopolies are in its business segments, though, and they’re under attack. At least today it seems laughable that Microsoft would ever become dominant on products like music devices, cell phones or search engines. Is Microsoft relevant? Absolutely. But for how long?