Battle of the buzzwords: Apple vs. Microsoft


Philip Elmer-DeWitt is a senior editor at Fortune.

Apple (aapl) is awesome. Microsoft (msft) is muscular. Apple execs speaks in adjectives; Microsoft's in gerunds. Cupertino wants to show us how cool its products are, and how easy-to-use. Redmond wants us to know how hard it's going to compete to grow its market share.

That's the take-away message from the pair of videos pasted below the fold.

The first -- Apple's Sept. 9 "It's only rock and roll" presentation boiled down to just the adjectives -- has been viewed nearly half a million times since it was posted last week by justanotherguy84.

The second -- which we put together Sunday morning at the suggestion of TechFlash's Todd Bishop -- is Microsoft COO Kevin Turner's July presentation to analysts boiled down to just the buzzwords. Turner is, as Bishop promised, a modern master of techno-business jargon.

Let's go to the videos. Each is less than two minutes long.

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