Piper Jaffray senior analyst Gene Munster took another crack at the Apple AAPL tablet computer he’s been writing about for months, issuing a report to clients Friday that included some back-of-the-envelope sales estimates and a computer-generated rendering of what he thinks it will look like.
“Last week we spoke with an Asian component supplier that has received orders from Apple for a touch-screen device to be fulfilled by late [calendar year] 09,” he writes. “This data point underscores our thesis that a tablet will likely launch in early .”
The device, as he sees it, will…
Be similar to an iPod touch, only larger, capable of running most of the 70,000 applications on the iPhone App Store plus a new category of apps designed for the bigger screen.
Will be used primarily for Web surfing, e-mail, and digital media, competing with netbooks without being a netbook.
Will be priced between an iPhone and a MacBook — between $500 and $700.
Is likely to include a 3G cellular modem and could be subsidized by a carrier — either AT&T T or Verizon VZ.
Will sell better than Apple TV did its first year (1.2 million units).
Could in fact sell 2 million units at $600 each to generate $1.2 billion and add about 3% to Apple’s revenue stream in calendar 2010.