By Patricia Sellers
July 9, 2009

“Just like Henry Ford drove down car prices and ripped the heart out of the automobile industry, Google is trying to force Microsoft to cut its prices and eat the heart out of Microsoft’s revenues.”

– Gartner analyst Tom Austin, on Google’s

drive to steal customers from the heart of Microsoft’s

–its Windows operating system. “Bring it on!” said Microsoft CEO Steve Ballmer two weeks ago in France, where I interviewed him at the Cannes Lions International Advertising Festival. Ballmer boasted that Windows’ superior integration and support is worth the higher price than any system that Google will offer. Here’s Microsoft’s boss talking about Windows 7, due in October, and lessons learned from Vista:

[cnnmoney-video vid=/video/technology/2009/06/30/f_tt_ballmer_microsoft_windows7.fortune/]

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