The Mac, which once led the pack in the online retailer’s Computers & PC Hardware Bestsellers category despite its $1,000 to $2,000 sticker prices, had fallen behind the blistering sales pace set by netbooks like the Asus Eee and the Acer Aspire One, which sell in the $300 to $400 range.
By June 1, the bestselling Apple computer on the list — a white plastic MacBook — had been pushed down to the No. 14 position.
But netbooks have started to fall out favor recently — as witnessed by reports of return rates as high as 30% and an NPD study that found that 60% of consumers who bought them didn’t understand the difference between a netbook and a notebook.
Meanwhile, Apple announced on June 8 that it was refreshing its notebook line and lowering its prices. Result: its computers have become hot sellers on Amazon once again.
Apple’s entry-level 13-inch unibody MacBook, renamed the MacBook Pro, has been one of Amazon’s top 100 bestsellers for 20 days — basically since the moment it went on sale. As of Monday morning, it was the site’s No. 4 bestselling computer overall and No. 1 in the laptop category.
In fact, three of the top 10 and five of the top 20 bestselling laptops on Amazon are now MacBooks.