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Hey, Bing! This is Bing! Good start, babe!

Jun 09, 2009

Comscore, which measures these things, put out a press release today that indicates that my brother, Bing the Search Engine, is off to a pretty good start. This, I have to feel, is at least in part due to the tremendous public relations push that I gave Baby Bing on the day it was born. Here's what Comscore had to say, in part:  

Bing Off to a Good Start in First Week of Search Activity...

RESTON, VA, June 9, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a preliminary study of the performance of Bing, Microsoft’s new search engine, during the first week of its public launch. The results of the analysis show a substantial improvement in Microsoft’s position in the search market in the days following Bing’s introduction...

The data shows that last year, average daily Microsoft (MSFT) searcher penetration (!) was 13.8% of the home/work/university marketplace. This year it was up to 15.5%, a 1.7 point change. Similarly, last year the Company's share of search results pages was 9.1%; this year, after my little buddy reared its bald little head, it was up to 11.1% market share. That's two points of growth, however you do the math.

“These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an immediate term improvement to Microsoft’s position in the search market,” said Mike Hurt, comScore senior vice president. “... it appears that it is off to a good start.”

I am also happy to report that I, Bing, have also shown gratifying results too, as reported by Bingscore, which I operate to generate data of use to me. In my executive summary of June information, I note that fully 2.4% of those now on the site are new visitors who arrived here out of confusion with the Other Bing. That's okay. They are welcome here bigtime. We Bings take growth where we can find it.

I'm still waiting for that box of stogies, though. I wonder if Microsoft sent them UPS Ground. That's as slow as dial up, you know.

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