Comscore, which measures these things, put out a press release today that indicates that my brother, Bing the Search Engine, is off to a pretty good start. This, I have to feel, is at least in part due to the tremendous public relations push that I gave Baby Bing on the day it was born. Here’s what Comscore had to say, in part:
The data shows that last year, average daily Microsoft (MSFT) searcher penetration (!) was 13.8% of the home/work/university marketplace. This year it was up to 15.5%, a 1.7 point change. Similarly, last year the Company’s share of search results pages was 9.1%; this year, after my little buddy reared its bald little head, it was up to 11.1% market share. That’s two points of growth, however you do the math.
I am also happy to report that I, Bing, have also shown gratifying results too, as reported by Bingscore, which I operate to generate data of use to me. In my executive summary of June information, I note that fully 2.4% of those now on the site are new visitors who arrived here out of confusion with the Other Bing. That’s okay. They are welcome here bigtime. We Bings take growth where we can find it.
I’m still waiting for that box of stogies, though. I wonder if Microsoft sent them UPS Ground. That’s as slow as dial up, you know.