Yesterday I offered what I believe was a surprisingly mature, incredibly modulated response to the Microsoft (MSFT) announcement that it was appropriating my brand with its new search engine: Bing. In response to my moderate outrage, the internet lit up like a roman candle. Quite a few fine outlets either simply re-ran my news release or had their own thoughts on the subject. Here are some of my favorites:
… and even the august Wall Street Journal.
If you read the comments that attend these postings, it’s clear that some people got it and some really didn’t. A bunch of technoids compared me with Spike Lee, who sued Spike TV when it changed its name from whatever it used to be. Others scolded me for forgetting to mention Bing Crosby, although they might have been kidding. One group that DID get it, I’m a little sorry to say, is the gang over at Microsoft Search. They replied to my polite onslaught as follows:
It’s clear I’ve got them on the ropes.