I got a thoughtful message last week from Jim Neal, a retired advertising and PR guy who owns a little Apple (AAPL) stock and spends a lot of time following its ups and downs.
Lately he’s been trying to make sense of Microsoft’s (MSFT) Laptop Hunters TV ads — the ones where ordinary Americans are given a budget and a wad of cash and set loose in a computer store to buy a PC.
ADDENDUM: Neal doesn’t mention it, but Bill Gates would be even more embarrassed if he knew what some people are saying about the format of the Microsoft ads. The image of a young woman being handed a fist-full of cash is apparently a visual trope used quite frequently in a very different kind of film. See Laptop: Porn Hunters.
- How Microsoft put Apple users on the defensive
- All about Microsoft’s ‘Lauren’
- Is the Apple press falling into Microsoft’s trap
- Apple slaps Microsoft with rubber chickens
Below the fold: The latest Laptop Hunters ad.