For the second time in as many years, Apple Inc. AAPL is No. 1 on Fortune Magazine‘s list of the World’s Most Admired Companies.
In the nine key attributes used to rank the companies, Apple got top marks (1 out of 12) for innovation, people management and quality of products/services. It got lower marks (5 out of 12) for social responsibility and global competitiveness.
In the broader list of most admired companies in any industry — judged by companies both inside and outside the computer field — HP came in No. 30 and Xerox didn’t make the cut.
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