Axel Springer’s 10,000 employees switching to Mac


Philip Elmer-DeWitt is a senior editor at Fortune.

Here's an unexpected Independence Day gift for Apple.

Axel Springer AG, one of Europe's largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, including its flagship Die Welt, announced on Friday that it is switching its entire operation from PCs to Macs.

In a YouTube video, posted below the fold, CEO Mathias Döpfner lists four reasons for the change:

  • Most of the company's layout work was already being done on Macs
  • Macs are more user friendly than other computers
  • Apple creates the most elegant computers
  • Macs are cheaper to buy and easier to maintain than they were in the past

The changeover will take five years and when complete, according to Döpfner, will make Axel Springer (spr.f) Apple's (aapl) second largest corporate customer, after Google (goog).

Via Heise Online.

<!-- more -->

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions