On Thursday, two business days before Apple’s AAPL World Wide Developers Conference, Redmond sent a shot across Cupertino’s bow with a letter to Microsoft’s MSFT Windows Mobile partners — with copies to the press.
It’s already been noted that the letter quietly moves Microsoft’s goal post — from its 2008 target of “more than 20 million Windows Mobile licenses” in February to “nearly 20 million” today. (see here)
But what struck me was how relentlessly the document tries to slip the shiv between Steve Jobs’ ribs. It contains only one direct reference to the iPhone, a 3G version of which is expected Monday and will likely set off a flood of headlines as new applications roll out and Apple’s deals with international carriers kick in. Clearly Microsoft is trying to get its jabs in while it can — and, in the process, has set what may be a modern record for passive-aggressive disses per graph. I count 36 in all, but I may have missed a few.
Judge for yourself. I’ve pasted a copy of the letter, with numbers and bold emphasis added, below:
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As the Fake Steve Jobs puts it, quoting the Fake Katie Cotton, “this kind of stuff just makes the Borg look desperate.”