Judge: Dell deceived customers by Scott Moritz @FortuneMagazine May 27, 2008, 9:11 PM EST E-mail Tweet Facebook Google Plus Linkedin Share icons By Scott Moritz Dell’s DELL customer service isn’t so award-winning after all. New York State Supreme Court Justice Joseph C. Teresi ruled that Dell engaged in fraud, false advertising and deceptive business practices. The decision is a victory for New York Attorney General Andrew Cuomo, who brought the case against Dell a year ago charging that the company failed to live up to its responsibilities to its customers. “For too long at Dell the promise of customer service was a bait and switch that left thousands of people paying for essentially no service at all,” Cuomo said in a statement Tuesday. “We have won an important victory that will force Dell to live up to its responsibilities.” A Dell representative said the company disagrees with the ruling and feels that it was based on a small number of customers. The company has not decided if it will appeal the decision. In a 26-page decision, Teresi outlined deceptive interest-free and no-payment promotions, lengthy rebate payment practices and a lack of promised on-site tech service. The court will hold further proceedings to determine Dell’s penalty.