The best thing to come out of this week’s Mobile World Congress in Barcelona has to be David Benjamin’s account in
of a “blue-ribbon panel of human behavior and technology experts” struggling to understand the success of Apple’s (AAPL) iPhone.
You would have thought that the title of the panel — It’s the User Experience, Stupid — would have told the experts all they needed to know.
And according to Benjamin the panelists did agree that the iPhone — 77 percent of whose users described themselves in a market survey as “very satisfied” — represented a model for other mobile handset makers to follow.
But the fun starts when they try to apply the lessons of Apple’s success. Benjamin writes:
Lipman, to her credit, gets the money quote of the session: