Here’s a flash from the past.
Dave Caolo at The Unofficial Apple Weblog stumbled across a collection of old Apple (AAPL) print ads and was kind enough to share the link. It’s from a site maintained by Marcin Wichary, a Swiss-based graphical user interface designer at Google best known on the Web for his obsessive “10 Years of Being Boring: 150 pages dedicated to one of the most beautiful songs ever.”
Wichary’s archives cover two decades and include many of the early Apple II and III ads as well the 39-page Macintosh extravaganza that filled all the ad space in the 1994 presidential election issue of Newsweek. It does not include, however, the Think Different series.
The ad that brings back the most memories for me is the “100 Things You Can Do With An Apple” spread that ran in 1983 and ended up in the lead paragraph of TIME’s Machine of the Year cover story:
I was on my writer’s trial at the magazine that year and played a minor role in the issue. Much of the heavy lifting was done by Michael Moritz, then TIME’s Silicon Valley correspondent and now a managing partner at Sequoia Capital (and former member of the board at both Google and Yahoo).