As founder and CEO Michael Dell seeks to reinvent the company’s public face, he’s shaking more hands and hugging more trees.
It was a speech at a big-business technology conference, but you could have mistaken it for an Arbor Day rally.
On stage earlier this week was Dell (DELL) founder and CEO Michael Dell, giving a speech packed with talk of saving trees and preserving the planet. Sure, there were plenty of references to virtualization, a new partnership with Sun Microsystems (JAVA), and a new all-in-one desktop PC to rival Apple’s (AAPL) iMac – but the biggest applause lines were eco-friendly.
And there were a lot of eco-friendly lines. Besides a restatement of the company’s pledge to go carbon-neutral next year mostly through buying offsets, Dell also showed a touchy-feely video about how the “Me Generation” is turning into the “Re-Generation.” He even mentioned that its servers come in fewer cardboard boxes than Hewlett-Packard’s.