Report: Multiple TVs per household can power HD sales

Aug 05, 2007

People who have already bought an HDTV are so happy with the experience that they are likely to buy more – good news for Sony (SNE), and for other companies who are banking on the growth of the HD ecosystem.

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A new Forrester Research report notes that high satisfaction rates among HDTV buyers mean that companies should market not only to those who have not yet bought high-definition sets, but also to those that already have. The firm estimates that most homes will end up with a total of at least three HD sets.

Sony is not alone in its hunt for high-def dollars. Apple's (AAPL) Apple TV works only with high-definition sets, and Microsoft's (MSFT) Xbox 360 console is tailored to display gaming graphics in HD. Digital video recorder company TiVo (TIVO) recently announced a $299 high-definition box, in a bid to pick up subscribers in the second half of this year as consumers shop for TVs and related gear.

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